MAYDAY is named in honor of some innovative Americans who served our country in World War II. Flying in Europe during the darkest hours the continent had ever seen, some of our pilots decided to make the best of a very difficult situation. Flying in the “Flying Fortress” they realized that the freezing temperature at the altitudes they regularly flew through was perfect for making a precious treat so many longed for: ice cream. Though the soldiers were issued coffee and cigarettes in their rations, delicacies like ice cream were very difficult to bring to the front lines. Our boys strapped buckets full of cream and sugar into the gunner pod above the loading bays, and upon landing would have a bucket full of ice cream and a reminder of home. At Mayday we celebrate their courage and optimism by creating ice cream that’s both authentic and innovative- we churn together the best ingredients in fun new ways and serve them up with some good old-world hospitality. So whether the skies are sunny or stormy, just scream MAYDAY and join us for some life-changing ice cream.